Have you used Pinterest before? It’s an image sharing site that was launched back in 2010, used by people to share a collage of images.
For years it had fewer users than the other mainstream social media sites, but things have changed!
In recent years, buoyed by the use of other image-based social networks such as Instagram, Pinterest has become a key traffic generator for websites, particularly in the e-commerce space.
According to Pinterest they have over 200 million monthly active users, and Shopify quote Pinterest as being the second largest traffic generator into their platform.
Pinterest is a force to be reckoned with for product marketing, with over two million new pins being added every day.
Pinterest is really powerful because so many ‘pins’ lead to a purchase, with statistics suggesting that active pinners make 83 per cent of purchases because of the platform.
Selling on Pinterest
If you sell products online using e-commerce, then you should think twice about writing off Pinterest as an effective marketing channel.
With a demographic that is 80 per cent female, online stores that have a female audience should be using Pinterest to their advantage.
The best way to get started is to set up a Pinterest Business Selling Account, which will give your brand more credibility and various other options not available to standard users.
Just like any search engine, Pinterest relies on keywords, so ensure that you optimise your profile by adding keywords and descriptions and link back to the product pages on your website, so that users interacting with your pins can easily get to your product.
Add hashtags to make it easier for your pins to be found when users are searching.
When creating your board, you’ll get better results if you pin complimentary products to your own, so if you sell furniture you may want to have a board that includes curtains and ornaments to make your content balanced.
If the board is all about your business, it will have less chance of success than if it were around a related category that also includes your products.
Regularly update your content, as this will help your boards and pins rank better on search.
Like any search engine, you’ll be rewarded for keeping your content fresh and evolving. The more you put in, the more you’ll get out.
With so many active users, Pinterest is one of the most viable social channels for generating traffic to product-based websites, don’t miss out!
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Ascensor are a Digital Agency providing website design, ecommerce and search engine optimisation.