Welcome to the latest edition of Web Talk, helping Kirklees website owners to prosper online.
This month I’d like to give you some tips to help you get your website found when people are searching locally, if you follow these key steps then you will see your website listing higher within the Maps section when someone does a search for the services that you provide.
It’s no secret that for many of us 80 per cent of our customers are local. Even though the internet gives us the ability to locate products and services far and wide, we are more likely to buy local – and so is your next customer.
If you can show up in the search results for someone looking in your area, you are more likely to make a sale, and there are some key things that you can do and some other things that should be part of your website to help you show up.
Top tips for local search
Claim your Google My Business and Bing Places pages. These are two accounts that you can create to add your business listings. If you have never created them then chances are Google and Bing will have done this for you, but they will have just used basic information and the listings will not be optimised.
If you go online and search within Google and Bing you will see the information that is listed about your business. If you are creating a new account you will need to verify the listing (by receiving a postcard with a code to your address) before it will show in the search results.
Update your listings
One you have created or claimed you page it is really important that you add up-to-date information, images (preferably taken on a mobile phone at your location so they are automatically geo-tagged), business services category and opening times and ensure the address format is exactly the same as on your website (this is known as a citation).
Website schema data
If you search for ‘schema data’ on Google this will bring you to a site where you can check your website. You should have a listing in there which includes your address – if you don’t then you should ask your web designer to add your address schema to your website, and ensure this exactly matches the citation in your business listings. This then links your website to a verified Google address which builds trust that you are who and where you say you are.
Have a review strategy
Getting reviews from customers is a great way of building trust. When you have sold a product or provided a service ask for a review – building up positive reviews shows Google that your business is legitimate and trustworthy and will go a long way to helping your positions improve.
Add your address to other directories
Directories such as Yelp (which provides the location information to Twitter) are great for re-affirming your address. Remember to always use the same citation format as your website and business pages. The more times Google sees your business name with the exact same address, the more trust you build and the higher you are likely to appear in the local search results.
If you follow these steps you’ll see quick improvements in your local search traffic!
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Ascensor are a Digital Agency providing website design, ecommerce and digital marketing