Webtalk – May 10, 2019

Webtalk – May 10, 2019

Have you heard of website schema data? 

If you’re a website owner and you have not discussed schema data with your website developer then now is the time, as this is now one of the key background areas of a website that you can utilise to get ahead of your competitors in the search engines, here’s how.

Schema data

Schema is the vocabulary or definition of data that exists on a website and it helps the search engines to understand the meaning of the various elements of data within a website. 

As well as giving meaning, schema is also there to define relationships on the internet (pages, emails, addresses etc). 

Otherwise known as mark-up, schema has become very important in recent years as it helps the search engines to understand the meaning behind your content, and if Google understands meaning it can provide a more relevant result to the person searching.

You can check the schema of your website by searching Google for ‘structured data testing tool’ and entering your website address.

The result will show you the schema data that sits behind your website and if there are any errors with it.

Like meta data (the title and description of your web pages), the schema data sits in the background, supporting the search engines with information that they can use to determine if your content is relevant to someone searching, so optimising your schema data is a great way for you to improve your search engine visibility.

Your website mark-up

The key things that should be in place within your website schema include your company details. 

These should include company name, address and contact details. The address should be in exactly the same format as your Google My Business format for maximum SEO benefit.

It is also a good idea to include schema data for all of your service pages and blog posts, particularly if your content is structured in a way to provide an answer to a problem, or a recipe of actions because Google may see this content as being the best response to someone searching and may feature your website images and text above the organic positions (known as rich snippets).

Schema data can be prepared for all website content and Google have confirmed that schema data that is set-up correctly will help websites rank better in search, so if you are not managing yours then you could be missing out! 

• To read more on this and other subjects, please visit the blog at www.ascensor.co.uk/blog. For more information contact andrew@ ascensor.co.uk

Twitter: @andrewjfirth

Connect on LinkedIn: andrewjfirth

Ascensor are a Digital Agency providing website design, ecommerce and search engine optimisation.

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