Webtalk – June 7, 2019

Webtalk – June 7, 2019

Have you ever bought a product online using your mobile phone? 

Chances are you have, and chances are you do it regularly. In 2018 almost 40% of all Ecommerce was converted using mobile –  this figure is set to rise to over 45% this year, so what does this mean for Ecommerce retailers?

Mobile commerce, or MCommerce for short, now makes up a significant proportion of online sales and if you sell products via your website, you simply cannot afford for it not to be mobile optimised.

Mobile optimised in today’s world is much more than having a responsive website, accessibility is the bare minimum. Mobile optimised now means mobile first, the website should be built for mobile with the desktop version secondary to ensure the mobile performance is the best that it can be. 

It doesn’t matter which sector you are in, if you sell products online then chances are most of your traffic now comes from mobile and tablets. Here’s my top 5 tips on giving your users the best mobile experience from your Ecommerce site:

Navigation – ensure the website is easy to navigate, providing the user with an ability to move laterally between sections and never feel lost.

Optimise content – reducing image sizes and not allowing videos to autoplay can significantly enhance the mobile user experience and also improve performance.

Page Speed – make your website as fast as possible using the Google Lighthouse test. Websites that take more than 3 seconds to load have double the bounce rate compared to faster loading sites.

Mobile payments – allow your website to accept digital wallet payments to make it easy for a user to make a single click payment.

Security – this is a given but ensuring that your secure certificate is properly installed is crucial as many buyers still trust desktop ahead of mobile so don’t give them any reason not to trust your website.

Whether you are selling online or not, having a well optimised site for mobile is going to be critical to your online success going forwards. Many visitors do their research on mobiles and tablets, so creating the right first impression could mean the difference between getting an enquiry or sale or not.

• To read more on this and other subjects, please visit the blog at www.ascensor.co.uk/blog. For more information contact andrew@ascensor.co.uk

Twitter: @andrewjfirth

Connect on LinkedIn: andrewjfirth

Ascensor are a Digital Agency providing website design, ecommerce and search engine optimisation.

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