Webtalk – December 1, 2017

Webtalk – December 1, 2017

Welcome to Web Talk, helping Kirklees website owners to prosper online

This should be the busiest time of the year for retailers. UK businesses are predicted to reach record sales this Christmas period, with e-commerce sales in particular set to reach new heights. 

For the last five years the imported Black Friday sale has gathered more and more momentum. Quite quickly it has become more than just a day of sales, it now represents a pre-Christmas sales period that can last almost a month.

Its popularity with customers who generally begin Christmas shopping following their last payday before Christmas, means that they can reduce the cost of gifts if they purchase at this time. 

The sale often gets criticism from retailers who can see a lull in sales in September and October and are then forced into offering price reductions or be left with stock on their shelves. 

With Black Friday sales lasting longer and longer, more pressure is placed upon retailers to join in with the discounting.

However, Which reported recently that price surveys revealed many prices had not actually been reduced and that customers could get the same deals at other times of the year.

Black Friday weekend 2017

The Black Friday sale period is getting longer and longer, however the Black Friday weekend that incorporates ‘Cyber Monday’ attracts more purchases from UK consumers (both online and offline) than any other weekend of the year. 

For the first time e-commerce sales on Black Friday have outstripped offline sales, and figures have suggested that for the first time Cyber Monday sales have overtaken Black Friday by £7million, making it the biggest day for online shopping in the year. 

Over the four-day weekend 21.5 million Britons spent an estimated £7.8billion.

PWC have released some really interesting online retail consumer behaviour statistics for the UK for the period. 

Some 41% were spending using PCs, with a huge 31% using mobile phones, this was against only 21% spending in-store. 

TV purchases were predicted to make up 5%, with 2% of us buying using smart devices such as Alexa and Siri.

The most popular online purchases were on electronics (50%), stocking fillers (26%) and adult clothing (22%).

You’ll know from your own shopping how much more you are doing online thanks to its convenience and quick delivery.

If you are selling online, did you enjoy the sales uplift from the Black Friday frenzy?


• To read more on this and other subjects, please visit the blog at www.ascensor.co.uk/blog.

For more information contact andrew@ascensor.co.uk

Twitter: @andrewjfirth

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Ascensor are a digital agency providing website design, ecommerce and search engine optimisation.

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