Web Talk

Welcome to the latest edition of Web Talk, helping Kirklees website owners to prosper online.

Over the last few editions I have talked about ensuring the website is of the highest quality, both in terms of its build and also how you maintain it – focusing on good quality, evolving content.

Content is vital for getting your website recognised by the search engines and recent goings-on in search engine land are the subject of this month’s Web Talk.

The resurgence of Bing

It looks like Bing is going to become a much bigger player in the way that we search the internet, following several moves this year that seem geared to supporting the growth in its use.

For over a decade Google has dominated the UK search engine market, at its highest point over 80 per cent of daily searches were being done on the giant.

Google has been so dominant it seemed that no other search engine could come close, in fact many users are probably not even aware of other options out there.

Microsoft have made a couple of moves recently that seem set to change things and really challenge Google through their search engine Bing.

Bing was unveiled by Microsoft in 2009 and thanks to it being the default browser search engine in Windows, it quickly became the second most searched engine (currently occupying around 11 per cent of the search market).

How Microsoft are growing search on Bing

In the middle of last year Microsoft released Windows 10. Until recently there have been two options to upgrade, the first was a free upgrade, the second was paid for – no surprises which was the most popular.

What may be a surprise, though, is that in the free version’s terms and conditions Microsoft control all updates to the software, and in the paid version you have a choice to upgrade. But what does this mean?

Well, one of the things that has changed is that when you do a desktop search now in Windows 10, you not only get your file search, but you now get web results too.

This means that anyone using Windows 10 gets Bing search results every time they search.

The other big move was the recent purchase of LinkedIn, regarded as the fifth-largest searched website.

This move will surely mean that Bing search results are fed into LinkedIn to take advantage of the huge amount of search traffic available, so watch this space.

What it also means is that websites should be set up to maximise Google rankings and also Bing rankings, as it is a search engine on the rise!

• To read more on this and other subjects, please visit the blog at www.ascensor.co.uk/blog.

For more information contact andrew@ascensor.co.uk

Twitter: @andrewjfirth

Connect on LinkedIn: andrewjfirth

Ascensor are a Digital Agency providing website design, ecommerce and search engine optimisation.

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