WHAT does your website say about your business? Last month we discussed the importance of good quality content on websites. To continue the theme of professionalism, this month I’m going to discuss the quality of the website itself and the use of templates.
A good-quality website doesn’t have to cost a fortune, but it should be treated as a serious investment.
After all, it will still probably be one of your most cost-effective marketing resources.
Even more cost-effective is the use of social media, but ultimately you will probably be driving traffic to the website for further information, to generate enquiries and even sales, and if the website lets your business down then all hard work may be lost.
As well as good-quality content it is important that images are of a good standard and there are no broken pages.
Websites should be mobile responsive, so if you are on a phone, or a tablet, whether landscape or portrait the website should look good.
If it doesn’t then this is generally down to the building of the website rather than the content that it holds, but regardless, the user experience may then put someone off from contacting you.
There are many free website templating systems available these days, the most popular are Wordpress for standard websites and Magento and Shopify for e-commerce websites.
In theory these systems are great because with a limited amount of training, anyone can set up a website and get their content online.
Sometimes these solutions can be problematic though, in terms of quality and ultimately data security.
Templates allow website owners to save money on the website build, but we would always argue that if the templated route is preferred (to save costs) then the website is built by someone that understands the code that the template is written in.
Any theme that is purchased goes out of date very quickly, so if the website builder cannot understand the coding behind the scenes, the final website may not be what you expect and may not be compatible with modern browsers.
Other issues relate to security, where lots of plug-ins are used template systems can be unstable and so it is important to keep all of the code patched up to protect data from hacking – more about that next month!
• To read more on this and other subjects, please visit the blog at www. ascensor.co.uk/blog.
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Ascensor are a Digital Agency providing website design, ecommerce and search engine optimisation.