24/7 Sales Person
A website is potentially the most cost effective sales person a business can employ. They always communicate the exact message that they are given, they never sleep and they never take holidays but they are only as reliable as the information that is on them. Seeing your website as a key member of your sales force is the first step in getting more out of the web for your business. Any person looking to work with you may check your website first, and if it doesnt represent the company in the right way, you could be missing out on sales and enquiries.
Your website is available 24 hours a day, 7 days a week, presenting a golden opportunity for you to communicate your products and services to a wider audience. Take a moment to review your company website through the eyes of one of your customers. Does it communicate the right message, is it obvious from the design what you offer and is it easy to navigate? If the answer to any of these questions is no, then consider making the changes to get more from the most compliant salesperson you will ever employ.
Improving Search Engine Positions
Keeping your website up-to-date is vital, not only in terms of communication, but also to help your search engine positions.
The search engines take a copy of your website every time they visit (normally each week) and they can tell when you make changes, through a process of comparison. Updating your content shows the search engines that your website is still alive and that you have something new to say. With so many websites on the Internet, the search engines job is to show the surfer the most relevant results; websites that continually evolve are deemed to be more relevant than those that do not.
Most websites now offer the ability for organisations to update their content themselves, whether that be limited to adding news articles or now more commonly changing the entire website using a content management system. So, keeping your website up to date has multiple benefits, for your customers and also for your search engine rankings and this is one of the easiest ways to quickly and easily get more out of your website.
To read more on this and other subjects, click here to visit the Ascensor blog.