Jordan thinking big for Bulldogs

BATLEY BULLDOGS’ new business and community development manager has vowed to find fresh income streams in a bid to sustain the club’s on-field success.

Andy Jordan, who also acts as assistant to Batley head coach John Kear, landed the role during March and is fully focused on justifying his new position.

Jordan, made redundant as a Service Area co-ordinator for the Rugby Football League due to funding cuts at the start of the year, is paying particular attention to “untapped local markets”.

But the former Huddersfield Giants academy boss says that making full use of the club’s current facilities is at the top of his priority list.

“My role here will bring a little bit of everything but my main focus at the moment is on the club’s facilities, which are underused at the minute,” said Jordan, who has a background in sales and recruitment.

“We have some great facilities in place and it’s now my job to ensure we get people are coming in and using them.

“Mount Pleasant is a nice stadium and we have three function suites that are virtually only being used on match days.

“But we have already had movement on that front, there are community groups going to be coming in.

“I feel there is income to be raised in areas other than simply sponsorship, though I have spoken to a number of

businesses in the town who were not aware of the club’s existence. So spreading the message is also up there as a priority.”

Jordan is hoping to engage with Batley’s Asian community over the coming months, offering a new backdrop for all groups while aiming to attract new fans to the club.

“The Asian community represents an untapped market, which could be potentially massive for the club,” added Jordan.

“If we can connect with the local Asian community then it would be very beneficial.

“In the short term, we can offer them a place meet and greet but, in the long term, hopefully they could come and support us.

“The club doesn’t run solely to make a profit. The club works to break even. So if we can bring more revenue in then we can in the end spend more on the playing budget. It’s ultimately about sustaining a winning team.

“The opportunities are there though – it’s a great time to be involved with Batley Bulldogs. We’ve got a great team on the field and we’re making strides away from field.

“I’m not looking back, I’m enjoying it here. I am very happy in my new role and I am working for a club I am very passionate about.”

Parties interested in facility hire at Mount Pleasant, functions or sponsorship are advised to contact Jordan by e-mail: andyjordan@batleybulldogs.co.uk.

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