BATLEY BULLDOGSâ€™ new business and community development manager has vowed to find fresh income streams in a bid to sustain the clubâ€™s on-field success.
Andy Jordan, who also acts as assistant to Batley head coach John Kear, landed the role during March and is fully focused on justifying his new position.
Jordan, made redundant as a Service Area co-ordinator for the Rugby Football League due to funding cuts at the start of the year, is paying particular attention to â€œuntapped local marketsâ€.
But the former Huddersfield Giants academy boss says that making full use of the clubâ€™s current facilities is at the top of his priority list.
â€œMy role here will bring a little bit of everything but my main focus at the moment is on the clubâ€™s facilities, which are underused at the minute,â€ said Jordan, who has a background in sales and recruitment.
â€œWe have some great facilities in place and itâ€™s now my job to ensure we get people are coming in and using them.
â€œMount Pleasant is a nice stadium and we have three function suites that are virtually only being used on match days.
â€œBut we have already had movement on that front, there are community groups going to be coming in.
â€œI feel there is income to be raised in areas other than simply sponsorship, though I have spoken to a number of
businesses in the town who were not aware of the clubâ€™s existence. So spreading the message is also up there as a priority.â€
Jordan is hoping to engage with Batleyâ€™s Asian community over the coming months, offering a new backdrop for all groups while aiming to attract new fans to the club.
â€œThe Asian community represents an untapped market, which could be potentially massive for the club,â€ added Jordan.
â€œIf we can connect with the local Asian community then it would be very beneficial.
â€œIn the short term, we can offer them a place meet and greet but, in the long term, hopefully they could come and support us.
â€œThe club doesnâ€™t run solely to make a profit. The club works to break even. So if we can bring more revenue in then we can in the end spend more on the playing budget. Itâ€™s ultimately about sustaining a winning team.
â€œThe opportunities are there though â€“ itâ€™s a great time to be involved with Batley Bulldogs. Weâ€™ve got a great team on the field and weâ€™re making strides away from field.
â€œIâ€™m not looking back, Iâ€™m enjoying it here. I am very happy in my new role and I am working for a club I am very passionate about.â€
Parties interested in facility hire at Mount Pleasant, functions or sponsorship are advised to contact Jordan by e-mail: email@example.com.