DANNY MAUN and Ben Black are to be paraded across the UK – on either side of a 45foot articulated lorry – after Batley Bulldogs struck an improved deal with club sponsors and local haulage firm Boococks.
The new truck, which was formally unveiled prior to the Bulldogs’ Cooperative Championship clash with York City Knights last Sunday, features both Maun and Black in a tryscoring pose along with the club’s current crest and comes as an added extra to an existing cashbased agreement between the two parties.
The tieup ironically resembles the Rugby League Football League’s controversial cashless deal which saw Britishbased logistic giants Stobart become title sponsors of Super League in a partnership which is to prematurely end in October.
“The Stobart deal, struck by the RFL on behalf of the whole of Super League, did not generate money,” claimed Batley chairman Kevin Nicholas.
“However, putting the finance aspect to one side, we thought the idea of our club being promoted across the country, on the sides and rear end of an enormous truck, was a great one.
“Boococks are already cash sponsors of the club so money was not an issue in this case. This was just an added extra on top of their already generous support.
“We are absolutely delighted with the deal and cannot thank Daniel and his company enough as this can only help to increase the profile of our club.
“This is the second significant sponsorship deal which we have announced in the last few weeks. Things are looking great for next season.”