OFFICIALS this week launched what is hoped will be the first phase of a Cold Calling Control Zone on Birstall’s Fieldhead Estate.
Stickers and leaflets were distributed to residents of Whinberry Place and Branwell Walk and signs will be erected at the entrances to the zone, warning cold callers that they are not welcome.
The scheme is a joint project between local councillors, Kirklees Neighbourhood Housing and Kirklees Community Association, together with West Yorkshire Trading Standards, Kirklees Federation of Tenants’ and Residents’ Associations and the local TRA.
The zone is the first of several planned for the estate – but the initiative has to be community-led and residents will have to respond to consultation letters that have been distributed.
There are now around 200 cold calling control zones in West Yorkshire, arming residents with the knowledge and confidence to say ‘no’ to cold callers and prevent incidents involving rogue traders, distraction burglaries, pushy sales people and doorstep criminals.
The zones act as a deterrent to constant door knocking, which is often seen as a nuisance and can also cause anxiety and stress.
Coun Liz Smaje (Con, Birstall & Birkenshaw) said: “Cold calling control zones are an opportunity for residents to take control of the area in which they live and contribute to making it a safer place. This phase involves just two streets but I hope that when others see how successful it can be, they will take advantage of the money that is still available to extend the scheme throughout Fieldhead.”
David Lodge, head of West Yorkshire Trading Standards, said: “These zones go a long way to achieving our objective of protecting residents from doorstep criminals.
“We always advise consumers to avoid doing business on the doorstep where possible and to report those traders who can be pushy and a nuisance.”
To report incidents of doorstep crime or cold calling or to enquire about setting up a zone, call the Citizens’ Advice consumer helpline on 03454 040506.