BATLEY Bulldogs’ Pink Weekend raised more than £40,000 and has been hailed as a huge success by organisers – smashing the event’s £100,000 overall target.
The three-day fundraiser began last Friday and marked the first time the event had been held following the death in June of Beverley Nicholas, wife of the Bulldogs’ long-serving chairman Kevin Nicholas.
Beverley was the inspiration behind the launch of the Pink Weekend concept and was heavily involved in its organisation over the last six years.
Every season the club puts on a series of fundraising events to raise money for breast cancer charities, focused around one match, with players, fans, officials and community members all contributing.
In total the attendance for this year’s Pink Weekend events, including the Bulldogs’ game against Dewsbury Rams, was 2,583.
The club hoped to raise £29,000, which would see them surpass the £100,000 barrier in total. Official figures will be released by the club on September 1, but head of the ‘Pink Committee’, Beverley’s daughter Alexandra, is confident they’ve smashed their original target.
“We raised, as always, more money than we ever thought we would,” she said.
“My dad said on the weekend that it’s incredible how much such a small club can raise. In the end 2,583 people have somehow raised £40,000!”
Despite the poor weather, Alexandra says the weekend was a roaring success. “We’re incredibly happy about the weekend, people, as ever, got on board with it, everyone wore pink which looked really good,” she said.
“We had a few new things on this year that people hadn’t seen before so everybody loved that.
“On Saturday we had to move stalls inside and then back out and people had to watch the live music from in the bar rather than stood in the rain, but generally it went really well.”