A NUMBER of streets in Batley are set to become Cold Calling Control Zones after an elderly resident fell victim to a rogue trader.
The zone, implemented by West Yorkshire Trading Standards Service and Kirklees Council, was launched on August 6 on Wayne Close, off Batley Field Hill.
Funded by the Batley East Members Local Project Fund, it is hoped the launch will help to prevent incidents of doorstep crime and raise awareness of the activities of rogue traders who target vulnerable people.
Cold callers will not be welcome on Wayne Close after an elderly resident overpaid for a roof job following conversations with a trader.
Thankfully officials were alerted and stepped in to stop any further payments being made.
David Lodge, head of West Yorkshire Trading Standards, said: "The implementation of these 'Cold Calling Control Zones' means people won't be hassled on their own doorstep to buy goods and services they just don't want.
A number of criminals do pose as doorstep sales people and bogus utility company officials and these zones help to reduce the opportunity for them to undertake this type of activity."
Coun Habiban Zaman (Lab, Batley East) said: "Protecting the safety of our community is important, and that's why these Cold Calling Zones are being introduced.
"By working with residents, and our partners to enforce these zones we can ensure that cold callers get the message that they are not welcome."