Welcome to my monthly column, helping Kirklees businesses to achieve more from websites, whether that is by attracting more visitors, selling more products or communicating more effectively.
Last month I discussed Responsive Web Design – the new way to build websites, what it is and why it should be considered for any new efficient websites.
This month I am going to discuss social media for business and take you through a few simple evaluation steps to review whether or not it’s right for you.
Social media for business
If you are not using social media in your business yet, then have you asked yourself why?
The most common reasons why business owners are have not considered social media generally include lack of understanding of the process, no understanding of the tools and failure to see relevance to what they do.
Today social media can’t be ignored. If you are not using it, the chances are your competitors are, your customers certainly are, and if you’re ignoring it, then accepting it is for one of the reasons above is the first stage in properly considering what it is, how you do it and finally what it can do for your business.
Social media review process
B2B or B2C: Depending on whether your customers are other companies or endusers, you would use different tools. If you are mainly B2C (businesstoconsumer) then Facebook is likely to be the number one choice of your customers, then Twitter.
If you are mainly B2B (businesstobusiness) then Twitter and LinkedIn are probably the most relevant tools for your business.
Competition: Now that you have worked out which social media platforms would be the most suitable, why don’t you have a look and see what your competitors are doing? If you access the social media main website (Facebook.com, Twitter.com, LinkdIn.com), do a search for your competitors’ name and see what they are doing. Have a look for your product or service, what are other businesses like you doing, there will be businesses and individuals talking about things that you do.
Understand the tools: The best way to understand how the various platforms work is to sign up for an account and begin to like / follow other similar businesses to you.
All of the platforms work in a similar way; people follow each other to receive information, to listen to what they have to say.
Businesses are made up of people, so listening to what is going on in social spheres is the best way to see how this could be relevant to you.
If you think this is something that you can begin to understand and could become involved with, you then need to work out what to say.
Engagement: This is the buzzword of the moment and relates to the way that you interact with followers and the way that they interact with you.
It’s very apt in terms of social media because of the dynamics involved. Individuals follow individuals because they are interested in them and what they have to say, but equally they can unfollow and disengage.
Social enables you to engage with people in the way that they choose to engage with you.
So when you have decided that you want to give it a try, you know which tools and how you would like to communicate; now you need to work out what to say…
Social media when used for business can be an excellent marketing and communication tool, but if you want to use if properly it needs to be backed up by strategy – and we recommend using a training partner to help you define yours.
To read more on this and other subjects, visit the blog at www.ascensor.co.uk/blog.
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Ascensor are a full service website design, ecommerce and search engine marketing company. For a free, no obligation website review contact firstname.lastname@example.org.