The new way to get noticed

INTERNET GURUS Ascensor have begun giving small businesses a powerful online presence by offering new services.
The Birstallbased firm has launched packages that will boost companies’ profile by taking advantage of ‘Google Places’.
The internet search giant’s ‘Places’ tool allows business owners to verify and supplement their information and be marked on a map that web surfers can use when looking for local services.
For example, if someone types ‘Liversedge florist’ into Google, a map appears highlighting flower shops in the local area, coupled with contact information, news and reviews on those particular businesses.
But many small firms and sole traders don’t take advantage of the tool, which is used by millions of people when looking for local tradesmen and services.
Located at Oakwell Industrial Park, just off the A62 in Birstall, Ascensor have achieved top10 Google results for many local businesses.
The thriving firm specialises in building ecommerce websites and use ‘search engine optimisation’ techniques to boost their clients’ websites up the rankings of internet search sites like Google, giving them a higher profile and increasing their online revenues.
But now they have also branched out to offer Google Places packages that will see Ascensor staff take over the management of a business’s own listing, with updates and news and genuine customer reviews all part of the service.
Ascensor’s marketing head Natalie Sykes said: “Our Google Places package gives local businesses the ability to connect with existing and potential customers online.
“There are so many local businesses out there that aren’t currently taking advantage of a Places listing.
“Having Google Places means you can compete with your local competitors and claim your share of the market – and our package makes it easier for your potential customers to find your business online.”
Account manager Jason Osborn added: “Google is now ranking ‘Places’ higher than the standard organic listings, meaning they are dominating the first page in Google, which makes them the first thing that the online customer sees.
“Google Places is becoming extremely competitive, there are currently 97 per cent of consumers searching for local businesses online, any business would be mad to not take advantage of that.
“An additional advantage of Google Places is that it enables business owners that don’t yet have a website to have a powerful presence online.”
 For more information on Google Places packages contact Ascensor’s new account manager Jason Osborn on 01924 284390.

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