Stateside expansion for Gomersal firm

Stateside expansion for Gomersal firm

A GOMERSAL-BASED business has secured a deal to officially roll out its products across America.

Duvalay, based at Camtex House on Quarry Road, manufacture innovative memory-foam and memory-fibre bedding products and shot to fame in 2011 after securing an £80,000 investment from entrepreneur Hilary Devey on the BBC show Dragons’ Den.

Founded in Dewsbury by husband and wife team Alan and Liz Colleran, the firm already has exclusive patent rights to trade throughout Europe and Australia.

Duvalay has now secured a patent to conquer America with its breakthrough product – a sleeping bag comprised of a memory-foam mattress in a bottom pocket and a top pocket housing a duvet.

The Collerans have undertaken a number of fact-finding missions to investigate the challenges and legalities of America’s enormous recreational vehicle (RV) market.

Now they’re set to sell their range of domestic and portable mattresses, pillows, and other sleeping solutions for boats, trucks, caravans and motorhomes across the USA.

Director Liz Colleran said: “We never made a secret of our dream to conquer America, and have worked and pushed incredibly hard to make progress.

“Finally, six years after our application to the United States Patent and Trademark Office, we are completely thrilled and over the moon with this latest development in the Duvalay story.

“The American patent confirms our belief that nothing in the world compares to our much-loved Duvalay.

“Now, the unique quality and design of our product is protected, and nobody will be able to produce an equivalent.

“Our next step will be to attend a key trade show in Louisville, Kentucky, in early December.

“There will be many obstacles to overcome but we firmly believe that we will succeed.

“The American patent will add a major, exciting new string to our bow.”

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