PR team has right approach

GOMERSAL businesswoman Suzanne Johns hopes to lead her team to more success after Spen Valleyfounded Approach PR was shortlisted for a hattrick of industry awards.
For the fifth consecutive year, the consultancy, which is headed by Suzanne, is in the running for the Chartered Institute of Public Relations annual PRide Awards which celebrates the most talented agencies and outstanding campaigns in Yorkshire and Lincolnshire.
Approach, which began as a sole trader business in Cleckheaton, expanded to a team of six PR professionals this summer and has been shortlisted for Outstanding Small Consultancy, Best Use of Media Relations with its “Dales does Bollywood” campaign for Skipton’s Rendezvous Hotel and Best Newsletter for its Délifrance UK staff journal.
Approach, now based in Little Germany, Bradford, has previously won six regional PR awards.
Managing director Suzanne, 39, who lives in Dalby Court, Gomersal, said: “I’m incredibly proud of how the business has evolved from a back bedroom operation in 2001.”

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