Lucky 13 for fashion outfit

THE NUMBER 13 really is lucky for some.
New fashion retail destination 13 Nelson Street is enjoying an excellent start to life in Dewsbury since opening at the end of July.
The menswear and bespoke tailor’s shop is based on Nelson Street, close to the town centre , and stocks highend brands that have really struck a chord with gents of all ages.
Store manager Marlon Williams says trade has surpassed all expectations.
Mr Williams, 43, worked at Harvey Nichols in Leeds for seven years and has also worked with designer fashion label Nicole Farhi. With 23 years of working in the fashion and textile business, he’s brought genuine style and swagger to Dewsbury town centre – and customers are already responding.
People have been visiting the store from London, Manchester, Leeds and Bradford, and 13 Nelson Street currently opens seven days a week to accommodate the clientele’s needs.
“We’re open until late most days and we offer our customers a bespoke service that you won’t find anywhere else,” Mr Williams said.
“We’ll open specially if someone needs to come late, we can go out to customers’ houses to measure up and consult with them, we offer that little bit extra and will even deliver clothes to them.
“The stock is constantly being updated and we’re always open to suggestions if a customer wants us to stock certain items.”
The store is based in the former premises of an import business, which have been completely refurbished after standing empty.
All of the fixtures in the shop have been handmade by Dewsbury tradesmen and Mr Williams said a lot of thought went into the location.
“Dewsbury is perfect for us – you might not think it but there’s a lot of spending power here,” he said. “I studied fashion in Dewsbury and it was the best time of my life.
“We’ve been meticulous in kitting out the shop and it’s all done to a very high spec. We’re in a beautiful building and we’re close to the station, which is perfect for customers visiting us from further afield.
“There’s a lot more to come from us – we’re not your average fashion store, and we’re here to stay in Dewsbury.”
The shop opened at the end of July but 13 Nelson Street will have a major launch party at the beginning of next year, when all the strands of the business are fully up and running. Mr Williams also hopes to host evening shopping events on Saturdays, when customers can take their time, have a drink and listen to a live DJ.
The bespoke tailoring side of the business, called Williams and Belle, will launch soon, with the latter part of the name a homage to Marlon’s late grandfather Edwin Belle.
“He was the biggest inspiration to me, right up until he passed away aged 96 in 2009, and it was the least I could do to have his name up there,” Marlon explained.
Williams and Belle will offer premium and luxury levels of tailoring for bespoke suits, shirts and casual clothing, with a touch of Savile Row included.
Many of the fabrics will come from the famous London thoroughfare, including mohairs, silks and cashmere.
Currently focusing chiefly on British labels and Britishmade attire, 13 Nelson Street hopes to launch its own clothing line in future, with ladieswear and offthepeg formal wear also on the horizon next year.
“It was definitely the right decision to move here,” Mr Williams continued. “Dewsbury feels like my second home and in a small way we’re adding to the regeneration efforts.
“I heard what Jeremy Paxman said about Dewsbury on Newsnight recently – and I’d like to invite him up here to see what we’ve got to offer. If he experiences our personal service and sees 13 Nelson Street, maybe he’d change his mind.”
To keep in touch with the store and receive special offers, search for 13 Nelson Street on Facebook.

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