A BIRSTALL-BASED care group has launched a new partnership with Batley Bulldogs RLFC.
The Essential Care Group has become a community sponsor at the club and hopes to encourage new candidates to get into the industry and educate people that ‘care is cool’.
Managing director Paula Chamberlain said: “I am truly delighted to be able to confirm the partnership with Batley Bulldogs.
“Following a very successful placement for with a semi-professional rugby player within our care team, I soon realised we needed more of these like-minded, motivational people within our service.
“There is a national shortage of male support workers and something we have always struggled with.
“Overall the adult social care workforce remains one where females made up the majority of the workforce, with 82 per cent females and 18 per cent males. Our vision is to change the perception of caring for someone and show people the difference you can make to people’s lives with the small things in life that many of us take for granted.”
Essential Care Group provides specialist and luxury care to adults and children in their own homes.
The business now has up to 50 staff and is planning to roll out the pilot scheme regionally, then nationally to reach out to more communities and encourage more involvement with local sports clubs.
Essential is already providing support to some Bulldogs fans and their families. They are registering carers through their recruitment scheme and are already involved in some local schools projects with the club.
Batley Bulldogs community manager Jon Humpleby said: “We’re very pleased to announce that Essential Care Group have come on board as a community sponsor.
“We’re really excited about the start of the partnership and the direction it is going in. We’re hoping it’s going to provide exciting opportunities for the fans, the players and the wider community to get involved in a career in the care sector.”