FUNDING for the 14th Heckmondwike Crown of Lights Music Festival got off to a flying start when Batley car dealership Hammertons grabbed one of four available top-end £1,000 sponsorship packages – and pledged £1,800 for it.
Thousands of people have enjoyed the free event in Heckmondwike's Green Park and for several years Kirklees Council provided the core funding, but organisers do not expect any more significant grants due to budget constraints.
Festival organiser Donal O'Driscoll was delighted with the news that the Kia and SsangYong car dealer was on board and said: "I'm trying to make the two-day festival self-financing. "It's impossible to ticket the event due to the town centre location and we can't keep relying on Kirklees Council to fund it."
To fit in all the bands the free family-friendly festival became a two-day event for the first time last year, and this year is planned for July 16-17.
Donal has opted for crowdfunding to meet the essential costs of the festival, totalling £16,000.
The target has to be reached by Sunday March 13 so services can be secured and people can pledge as little as £5.
No money is taken until shortly after the deadline – and then only if the target is reached.
On top of online donations the organisers are also hoping for sponsorship from town centre traders, who benefit from the festival, and other local businesses.
For the first time the Crown of Lights group intend to have a glossy eight-page festival programme so sponsors can choose from a variety of advertising opportunities in print, plus banners, stalls or exhibition stands.
Those interested in sponsorship can call Donal on 07957 765573 or email info@CrownOfLights.org.uk.
Nearly £3,500 has been pledged so far for what will be the 14th 'Heckyfest' as it's locally known.
Organisers say there will be a total of 26 acts on two alternate stages so that the music is almost non-stop over 16 hours.
For more information or to pledge your support search for 'Crown of Lights' online or go to www.crowdfunder.co.uk/14th-heckyfest/.